BrandNubians has launched Shopistry.com.ng, an online business unit for its e-commerce software, aiming to support small and medium-sized enterprises (SMEs) in Africa with robust and cost-effective e-commerce solutions.
Dapo Adekola, director of BrandNubians, told HumanIPO Shopistry helps SMEs tackle several business and technical challenges while also offering a new channel for revenues.
He said: “[Shopistry] simplifies business and technical challenges such as technical development, integration for payment gateway, delivery logistics for SME businesses, opening them up to a new channel of revenue hassle-free.
“It is bridging the gap for SMEs who cannot afford to pay significant development, infrastructure and payment gateway integration fees.”
He added that despite the ubiquitous nature of e-commerce platforms across the continent, Shopistry is unique due to its ability to enable SMEs to build sustainable long-term direct relationships with their customers via the portal.
“Obviously this direct relationship with the customer is requisite for long term strategic business success,” he said. “This is what a marketplace cannot give an SME business, since this is good for short term sales revenue rather than revolving door customer patronage.
“Our rich feature list is testament to the fact we see e-commerce as a real business with real requirements such as customer management, financial reporting, stock management, promotions and discounts – all pre-integrated based on business context into our e-commerce sites.”
He added the platform can support thousands of e-commerce portals due to its robust cloud-based services.
“We leverage a robust private cloud based solution that provides us a robust infrastructure architecture able to scale significantly on a utility basis.”
