Vytas Paukstys, founder of the largest social network in Nigeria Eskimi, has put its success down to the application’s functionality on a wide range of devices and the size of the Nigerian market.
Speaking to HumanIPO, Paukstys said prior to the launch of the app in Nigeria three years ago, a technology drive was carried out to determine its workability on older devices.
“When we launched the product we did a technology drive. Three years ago, we actually built a product that was working on older devices. When we launched it, we already had the technology developed in Europe that was working on the various devices,” Paukstys said.
He added that being the largest telecoms market gives Nigeria an edge over other countries where the citizens are also using Eskimi.
“Nigeria is the largest market in Africa so I believe that would be a strong reason,” he said.
The Eskimi boss stated the company chose Nigeria as the focus of its business operations, which is now helping the growth of the product.
“We chose Nigeria to focus on our business operations, in other words, that helped the product grow also. We want to prove all the revenue models here in the biggest market, then we can replicate them in other countries,” Paukstys told HumanIPO.
