Online broadcasting companies are disgruntled with their web visibility as Nielsen Holdings NV (NLSN) fails to offer efficient online technology.
Revenues of companies such as CBS and Nickelodeon are suffering under the lack of viewer visibility on account of rating firm Nielsen, Bloomberg reported.
According to its customers, the inefficient measurement technology leads to frustration as audience estimation services fail to produce accurate information.
Nielsen is used by the majority of large scale advertisers to determine television advertisement rates as an essential commercial marketing standard tool.
Leslie Moonves, chief executive officer at CBS, told Bloomberg: “We don’t think that online viewing is being counted properly.”
Subsequently Nielsen customers have experienced a 7.2 per cent drop in box set viewers.
Required statistics are aimed to supply a foundation for the mobile device audience launch.
The accused company, however, denied the claims, saying: “Nielsen is acutely aware of the pressures of the media marketplace.”
Confident in its system, the measurement giant launched digital tracking 18 months ago.
