Imperial Bank has partnered with English Premier League football club Arsenal to market their co-branded debit cards in Kenya and Uganda.
The two parties have entered into a three year partnership which will see Arsenal obtain closer contact with their fans in the region as well as send coaches to train young people on behalf of Imperial Bank.
Speaking during the announcement, Vinai Venkatesham, head of global partnerships at Arsenal, said: “We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda.
“Imperial Bank is a well known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. With a number of similarities between our two organisations, we look forward to a long and successful partnership with Imperial Bank.”
Imperial Bank managing director Abdulmalek Janmohamed said: “We are excited about this partnership. Imperial Bank and Arsenal share common values when it comes to integrity, financial sustainability and independence.
“We are also known for having the community at the heart of our business. This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences.”
