Online shopping and price comparison directory PriceCheck says merchants in Nigeria prefer one-on-one conversations to online business discussions via email.
“In Nigeria we find that face to face visits with merchants tend to gain their trust in our brand a lot easier than merely sending an email,” Regan Robinson, sales executive at PriceCheck Nigeria told HumanIPO.
He also revealed the company will use the same business model and methods that resulted in its success in South Africa for its operations in Nigeria, while noting PriceCheck is aware of the differences between the markets that may warrant adoption of an alternative sales approach.
“Nothing has changed; we operate with the same methods in Nigeria as we do in South Africa,” he said.
“Of course, the difference comes in with regards to our sales approach, as we are dealing with two culturally different environments, and that is why it is crucial for us to have local staff based in Lagos, as they will better understand the most effective means of dealing with merchants in Nigeria.”
To attract more merchants to PriceCheck, he said they were offering them free registration, listing and traffic for a period of time to demonstrate the product’s power to the clients.
“Registration and listing with PriceCheck is free; and as a launch offer, we are even giving our merchants free traffic for the time being. We find that demonstrating the power of our product to the client makes getting their buy-in a lot easier,” Robinson said.
He revealed PriceCheck Nigeria currently has 27 listed merchants live on its platform, while 17 more will soon go live. He added the company has various other marketing strategies that will be deployed soon.
HumanIPO reported last week PriceCheck won BlackBerry’s App of the Year award, beating 100,000 applicants to win the prize.
