Airtel Nigeria is sponsoring this year’s edition of Big Brother Africa, dubbed ‘The Chase’.
Big Brother is the most successful television franchise ever seen in Africa, with Airtel now looking to tap into the popularity of the show.
Chief executive officer (CEO) and managing director (MD) of Airtel Nigeria Segun Ogunsanya said the firm was pleased to be associated with
Big Brother Africa and saw huge opportunities in the sponsorship agreement.
“Africa’s viewers are known for their passion for Big Brother Africa and we look forward to developing a number of exciting initiatives during season 8. I am delighted to welcome AfricaMagic and DStv into our family of commercial partners,” he said.
Commenting on the collaboration with Airtel, M-Net Africa MD Biola Alabi said: “We are deeply pleased to welcome Airtel as the headline sponsors of Big Brother -The Chase.
“Their commitment to the African continent is clearly evident in the initiatives they create and support; and mirrors our own desire to showcase African talent and encourage African success.”
The series kicked off yesterday and will be screened live on DStv channels 197 and 198.
