Orange Kenya has retained its Tujuane promotional pre-paid tariff, making it the company’s default tariff for its pre-paid subscribers.
Under the tariff SMSs will cost KSh1, Orange-to-Orange (on-net) calls will cost KSh2 per minute while subscribers will be charged KSh3 when calling to other networks.
According to the chief executive officer (CEO) Mickael Ghossein, the decision was made due to the positive response received from subscribers to the tariff, based on its uptake in the promotional period.
The CEO added that Tujuane has proven to be good value for subscribers as well as a positive step for the company.
“The Tujuane tariff offers our subscribers value for money on voice and SMS. Our data for the period during the offer shows a 57 percent increase in volume of traffic and a 21 percent increase in revenues.” said Ghossein.
“This affirms the tariff as one that meets the needs of our subscribers and the natural next step was to make this value permanently available them.”
He added Orange believes the Tujuane tariff will offer subscribers more opportunities to experience the benefits of its integrated offering, which makes calling both mobile and landlines equally affordable.
“On our network, a call from an Orange mobile line to any landline in Kenya is an on-net call charged at KSh. 2 per minute. In a price sensitive market, many users hesitate to make a call from their mobile phone to a landline. We are assuring our customers they can do so at the same cost as Orange-to-Orange. This is just one example of the value that we believe our subscribers will experience better with this new, attractive permanent tariff.”
