Zimbabwean network operator Telecel has launched its Mega Bonus Reloaded Promotion, allowing subscribers to make calls double their recharge value.
The offer awards another dollar for every dollar of Telecel airtime loaded for local calls on any network.
New Telecel subscribers will get a welcome credit of 50 cents and 200 bonus SMSs to be transferred to any local network within a period of 30 days.
The recharge-based campaign builds on other Mega campaigns, such as Mega Juice, a recharging card offering bonus airtime for calls to other Telecel subscribers.
The Mega Magic Promotion, launched in 2012, extended the Mega Juice bonus offer to Telecel airtime scratch cards or vouchers for network calls.
The inclusion of other networks in the newest promotion is a first for the operator.
According to Octavius Kahiya, marketing director at Telecel Zimbabwe, the Mega Bonus Reloaded Promotion aims to provide customers with added value for money.
“This unprecedented value we have created for our subscribers should significantly lower the overall cost of connecting with other people while using their mobile phone,” he said.
Kahiya believes offers such as these will also improve the national economy.
Angeline Vere, general manager at Telecel, said: “Telecel firmly believes that creating value for money by reducing costs of voice and data will, in the long run, create value not only for our entire subscriber base but also for us as a sustainable local business and for the local economy.”
Vere believes the company’s track record of reducing the mobile communication cost services will continue with a legacy of innovation and affordable, quality services.
