OLX, Kenya’s free online classifieds site, has launched a website allowing social media enthusiasts to directly nominate social media personalities and companies for the Social Media Awards slated for August 9.
OLX have provided the website as part of their official sponsorship of the awards, which are a first in Kenya and have been the centre of discussions on social media.
“It will be a battle pitting celebrities against each other, media personalities, corporate organisations and individual users,” said organiser Martin Muli.
The online marketing campaign for the awards, the main focus of which will be on Facebook, Twitter and blogs, is targeting about 1.2 million Kenyans across all social media platforms.
About 350 people are expected at the event, among them social media enthusiasts, information technology experts and marketing and communications managers.
