Algy Williams, CEO of Every1Mobile.
Cape Town-based Every1Mobile (E1M) has raised US$1.7m in angel capital after the startup announced it had reached an audience of three million visits monthly across the Sub-Saharan region.
The startup was founded in 2010 and specialises in building mass audiences via mobile. It has audiences in South Africa, Nigeria, Ghana, Tanzania, Kenya and Zimbabwe and serves up to 25 million pages monthly.
According to E1M chief executive officer (CEO) Algy Williams the startup sees immense potential in the mobile segment in emerging markets across various economic sectors.
“Mobile social networks in Africa allow us to engage with a vast, previously inaccessible audience of young people,” he said.
“The mobile phone has the potential to revolutionise access in emerging markets to information services across learning, health, agriculture, financial literacy, business support and sustainable livelihoods.”
Williams said E1M is bound to become a leading player in the segment and will position itself to build large mobile based communities of highly motivated and educated young people in the formal economy.
“In a global aid and development market worth US$140 billion per annum, mobile provides a new and unique channel for rapid, accurate and measurable delivery of aid and development related products and services direct to the individual. Fast moving and entrepreneurial companies are well placed to deliver measurable social impact at unprecedented scale,” he said.
E1M earns revenues from advertising, market research, development, social impact services and sponsorships, with offices in Cape Town, South Africa, and Brighton, UK.
