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Facebook begins advertising cull

Facebook begins advertising cull

Facebook has started removing adverts from pages which contain sexual or violent content, after several businesses halted their dealings with the social network.

HumanIPO reported in May Facebook had conceded it needed to “do better” in recognising offensive content and had promised to undertake a policy review.

The network now appears to have gone further however by removing the possibility of adverts appearing alongside controversial pages.

Facebook said on Friday: “Our goal is to both preserve the freedoms of sharing on Facebook but also protect people and brands from certain types of content.”

The social network also said it will “expand the scope of Pages and Groups that should be ad-restricted”.

The blog post added: “For example, we will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content (content that does not violate our community standards).

“Prior to this change, a Page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content.”

In May, a petition named Demand Facebook Remove Pages That Promote Sexual Violence, attracted more than 222,000 signatures.

Posted in: Social Media

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