First National Bank (FNB) has announced an extensive revision to its online banking site to offer a more enhanced and intuitive user experience across mobile channels, personal computers (PCs) and smart devices.
FNB’s newly revised scalable website was developed by FNB Online developers and is described as the first of its kind on the African continent.
It will be available to the public from Sunday (July 14).
“During the past two years, we have reviewed banking sites across the world to benchmark ourselves. We currently have over 1.5 million online banking customers and expect this to increase with the new and enhanced platform,” said Lee-Anne van Zyl, chief executive officer (CEO) of FNB online banking.
“We have created the first truly scalable banking site on the continent, which is not stripped-down for devices with smaller screens or simply compressed to fit. The site automatically detects and adapts to the device being used.”
FNB’s new scalable website is the centrepoint of its banking infrastructure and will offer a “deeper source” of information pertaining to finance for customers who seek faster mobile transactions and a more detailed banking environment.
“We have rapidly evolved to a transaction and destination site where people are looking for information, downloads and expect to find research capabilities. At the same time, people expect the site to… perform equally well and to provide a superior banking functionality on a variety of devices,” said van Zyl.
Furthermore, van Zyl said it was necessary to change FNB’s well recognised and award winning banking site in order to provide deeper interaction, which would not have been possible without a “comprehensive re-engineering project.”
Aside from improved user experience, the new scalable site is touch screen friendly, was designed with easy to use buttons and menus, as well as responsive design, which enables scalability to various devices equipped with seamless and layered security.
“We have set out to give FNB Online customers a user experience that builds on everything they already love, is as close as possible to perfect for ease of use and will offer a steadily evolving level of banking intelligence,” she said.
Van Zyl added: “We have created a site that may appear to be minimalist, but, we have done this to enable intuitive use and as customers engage, they will find an interactive platform.”
