Red Bull Mobile, powered by South African mobile operator Cell C, has been relaunched in the form of a new data intensive prepaid offering.
Since its launch in South Africa two years ago, Red Bull Mobile has reportedly provided more than 120,000 customers with products and exclusive content.
Cell C believes it has much more to offer as a brand proposition in South Africa.
“Cell C is excited to be putting more muscle behind the Red Bull Mobile brand. With the launch of the new prepaid offering, Red Bull Mobile is on track to reach new heights,” said Jose Dos Santos, chief commercial officer of Cell C.
Alexander Koppel, chief commercial officer of sales for Red Bull Media House, Gesellschaft mit beschränkter Haftung (GmbH), said: “Since launching Red Bull Mobile, we have been working closely with our partner Cell C to constantly keep dialogue and offer services that reflect the needs of our South African customers.”
Furthermore, Koppel said the availability of mobile is very important in the consumers’ everyday lives, who also seek personalised added values.
This is why Red Bull Mobile is releasing a “first of its kind prepaid product,” which combines voice and data offerings into one. Customers will receive 200MB of data every month for a year automatically once the product is activated.
The prepaid will be launched with a fee of ZAR99 once off (US$10), available until August 31.
However, Cell C customers will be given the option to “migrate at this rate” whenever they choose to do so. Following this, the activation cost of the prepaid package will be ZAR149 (US$15.10).
Furthermore, customers of Red Bull Mobile will be able to recharge using Cell C credit or airtime, which will enable them to make on-net calls at ZAR0.99 (US$0.10) per minute. Red Bull Mobile customers will also have access to “pure per second billing”.
Off-net calls will be charged at ZAR1.50 (US$0.15) while international calls will be billed according to international rates of Cell C.
“Our collaboration and drive for constant innovative solutions manifest now in delivering this new prepaid package,” said Koppel.
