CC image courtesy of DjBenny on Flickr
Facebook has surpassed 100 million users a month using an application designed for “simple” mobile phones, widely used in developing nations.
Launched two years ago and powered by technology created by Snaptu, the “Facebook For Every Phone” app enables people to connect “no matter what kind of mobile device they use,” said Ran Makavy, growth manager at Facebook, in Facebook blog.
“Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a (more expensive) smartphone,” Makavy said
The free app is optimised to consume less data than other applications and mobile websites, making it more affordable to use and works on more than 3,000 different types of low-cost phones.
The app includes Facebook’s most popular features, such as News Feed, Messenger and Photos and allows first time users to create a new account and find old friends.
As of late March, Facebook reported having 751 million customers accessing their site on mobile devices, up 54 per cent from one year earlier.
Snaptu’s platform uses the power of servers to accelerate and optimize the way mobile apps work, and is the key to providing a great user experience on low-end devices.
