Africa and Middle East mobile operator Etisalat has signed a deal with manufacturer Samsung to roll out its products to 15 markets.
Etisalat’s African operations include large presences in Egypt and Nigeria, while they are currently in negotiations for a 53 per cent stake in Maroc Telecom, which operates in Morocco, Gabon, Mali, Burkina Faso and Mauritania.
Sunghak Jang, vice president of Samsung’s mobile business for Middle East and Africa, said: “The markets etisalat operates within represent significant areas of growth for Samsung in the coming years, and we look forward to strengthening this partnership across Mena and Asia.
“We of course anticipate increased sales and deeper mobile penetration, as well as all the benefits that come with technological development — like increased prosperity — in many of etisalat’s markets.”
As well as providing Etisalat with a wider range of devices for its networks, Samsung will also partner to organise roadshows, workshops and product launches.
Obaid Bokisha, chief procurement officer at Etisalat Group, said: “We look forward to attracting customers by promoting these products throughout our global operations and providing them with an even more valuable service.”
