Nigerian e-commerce startup Jumia has launched a Windows Phone app, making over 200,000 items available for purchase via mobile.
HumanIPO reported Jumia first launched its app for Android devices in August 2013 in Nigeria, Morocco, Ivory Coast and Kenya, with the company saying the app was intended to make online shopping easier and totally flexible.
The Jumia app for Windows Phone will now be available for free download for all Lumia devices, via the Windows App store.
“We are giving Nigerians the best shopping experience with technology innovation such as the new app for windows phone,” said Jonathan Doerr, Jumia Nigeria’s managing director (MD) for marketing and sales.
“This is to extend our relation to customers giving them the option to make Jumia their home with the app shopping through our major categories and getting the best price,” Doerr said.
Microsoft said the Jumia app is one more the more “interesting” apps to come to the Lumia range of devices, saying the app is aligned with Microsoft’s efforts to bring as many essential tools directly to customers’ mobile devices as possible.
“We are happy to partner with the Jumia, the leading e-commerce company in Nigeria, to bring this on the Lumia device. This is one of our ways of ensuring that our customers get access to the tools they need on their Lumia devices,” said Nick Imudia, managing director (MD), for Microsoft Mobile West Africa,.
“The app allows people to shop for any of the items available on the Jumia website right from their Lumia device anytime and anywhere.”
Each download of the Windows app will be accompanied by a discount shopping voucher, while Jumia is also giving one Windows phone user the chance to win a Lumia device, by downloading the Jumia app.
Image courtesy of Shutterstock.
