South Africa’s First National Bank (FNB) has collaborated with supermarket group Shoprite Holdings, expanding its eBucks rewards programme to a wider group.
Shoppers at Checkers are now also eligible to receive eBucks rewards.
FNB selected the new partner for collaboration based on its reach of 940 stores nationwide.
Jolandé Duvenage, chief executive officer of eBucks, said: “In the reward space, the perception often exists that rewards programmes are really just there for the elite customers – those high spenders in the market – and I think this is one value proposition that proves the opposite,” told News24.
Shoprite and Checkers customers will earn up to 15 per cent back in reward points from purchases.
Jacques Celliers, head of FNB business banking, said: “This is a real sweetener.”
Michael Jordaan, chief executive officer (CEO) at FNB said: “It also entices them to not use manual channels like cash and cheques but to go onto electronic channels internet banking and the app.”
More than ZAR3 billion (US$301.7 million) has been paid out in eBucks rewards since October 2000, with ZAR700 million (US$704,081)’s worth of rewards in 2012, surpassing 2011 figures by 30 per cent.
