The BBC will unveil the reasoning behind its “responsive design” upgrade of the BBC Hausa website at NigeriaCom in Lagos, today.
In a statement made available to HumanIPO, BBC said the responsive design of bbchausa.com would be presented by Mansur Liman, editor of BBC Hausa.
Liman will speak on how the technology has changed mobile user’s experience.
“The BBC Hausa mobile site was re-launched in Responsive Design in January 2013 when it was among the very first non-English-language African sites in Responsive Design,” the BBC stated.
“With the launch of a “responsive” BBC Hausa mobile website all users coming to the site are automatically routed to the mobile optimised version, thus getting the best possible user experience their device can deliver.”
According to the BBC, more than 95 per cent of bbchausa.com users visit the site via mobile phones, on hundreds of different models in any given week.
With the responsive technology design, the BBC said users of various mobile devices can now maximise their devices.
“Previously, they would all have had the same experience which did not reflect the advantages of their particular type of mobile phone, now, with the introduction of the Responsive Design technology, they get the best possible experience that their phone can manage,” the BBC said.
“Mansur Liman will also talk about the expansion of the bbchausa.com content – including video products – and about the availability of this enriched content to the regional media via syndication to various aggregators who see value of BBC content.”